Trading as Movo Insurance Brokers ™
Could a branded proposition suit you?
Whether you are already trading or are thinking of starting up, we know your company branding is an emotive subject that matters deeply to many brokers.
Which style you trade is your choice, but we want to share with you why choosing to trade as Movo could make business sense for you.
Branding gives you an opportunity to personalise your businesses image with customers. Your choice of logo or colours send important subliminal messages about who you are as a corporate entity.
It worth remembering that no client will choose a brokerage solely based upon brand however it can make a difference.
There are negatives to having your own brand which include the amount of time needed to create and maintain a company’s image, but trading as your own brand is still by far the most popular option.
Your Own Brand vs Movo Branded
Own Brand | Movo Insurance Brokers |
| Creating your own brand is a truly wonderful journey for many brokers. To imagine something and then see it come to life is one of the joys of starting your own business | Using the Movo brand is convenient, but it does not have the same personal level of satisfaction as creating your own. It may also take longer to feel like the brand is representative of who you are. |
Own Brand |
Movo Insurance Brokers |
| The Partnership’s eligibility criteria is difficult but not as challenging as becoming a Movo branded broker. | Enhanced eligibility requirements and shared brand responsibility are some of the criteria required to become a Movo broker. Overall, it is harder to achieve. |
Own Brand |
Movo Insurance Brokers |
| Unless you are taking over an established brand then it is unlikely that you will be known to your customers or suppliers. | The Movo brand was created 11 years ago and has evolved annually over this period. It is very well known in the insurer marketplace and has some recognition amongst clients. |
Own Brand |
Movo Insurance Brokers |
| Unless you have a marketing background, branding will be a new skill to you which you may not be suited for. | Movo utilises several external and internal advisors to help fine tune the messages it sends to clients and suppliers. This is likely to be outside of the financials reach of many businesses. |
Own Brand |
Movo Insurance Brokers |
| Creating your own site is time consuming and can be costly. In addition, you may need to navigate the world of advertising online and search engine optimisation. | As a Movo branded business you will have your own branch page and very little effort is required on your part to manage this. |
Own Brand | Movo Insurance Brokers |
| Some existing brokerages, who are long established, will be well known locally and this will play well with customers. For new start-ups, customers may feel choosing a new brokerage will present a higher risk than using an established entity. | Movo is an established brand which should provide re-assurance to clients when placing their business. |
Own Brand |
Movo Insurance Brokers |
| Creating a brand is time consuming, it can make even simple tasks like producing business cards a challenge. You will need to develop a working knowledge of a subject you may have little familiarity with. | With a Movo brand, you are ready to go from day one. |
Your choices in your business journey are your own. Our goal is to provide you with as many choices as possible. If you feel trading as a Movo branded business is of interest, please contact us to discuss eligibility criteria.
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